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Keywords: Digital content (DC)
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Journal Articles
European Journal of Management and Business Economics (2023) 32 (5): 560–585.
Published: 11 July 2023
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Inclusive language (IL) Inclusive marketing (IM) Social marketing (SM) Gender-fair language (GFL) Digital content (DC) Marketing analytics (MA) Marketing...
