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Keywords: Donors
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Journal Articles
European Journal of Management and Business Economics (2023) 32 (4): 452–468.
Published: 28 February 2023
...Maria Jesus Rios Romero; Carmen Abril; Elena Urquia-Grande Purpose The growth in the number of nongovernmental organizations (NGOs) worldwide has led to increased competition for donations. A stronger NGO brand equity will make donors more attracted to an organization, compelling them to increase...
