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Keywords: European Customer Satisfaction Index
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Journal Articles
European Journal of Management and Business Economics (2017) 26 (3): 294–312.
Published: 02 October 2017
.... Design/methodology/approach The study was conducted in the grocery context and in a market under recession using the European Customer Satisfaction Index (ECSI) model. Data were collected through a telephone survey from 2,000 participants responsible for the household grocery shopping with a quota...
