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Keywords: Experiential value
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 19 February 2025
...Mariana Alves Santos; Ana Dopico-Parada; Pablo Cabanelas Purpose This study aims to investigate the impact of gastronomic sensory experiences on customer intention to revisit. The paper analyses if sensory perception is positively related to experiential value and attempts to verify if customer...
