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Keywords: Financial-based brand equity
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 21 March 2025
... value, encompassing legal (trademarks), financial (brand valuation) and marketing aspects (brand value, financial-based brand equity) (Egan, 1998). Similarly, sustainability is referred to in various ways in academic literature, including terms like Corporate Social Responsibility (CSR) (Bouvain et...
