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Keywords: Food influencers
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Journal Articles
European Journal of Management and Business Economics (2025) 34 (2): 133–148.
Published: 25 November 2024
.../legalcode Healthy food brands Healthy lifestyle Microcelebrities Microinfluencers Food influencers Mariola Palazón can be contacted at: mariolap@um.es In the second stage (endorsement), the celebrity transfers the meanings to products through endorsement (Jain and Roy, 2016). Jain...
Includes: Supplementary data
