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Keywords: Grocery stores
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Journal Articles
European Journal of Management and Business Economics (2017) 26 (3): 294–312.
Published: 02 October 2017
... in the grocery store setting. Originality/value Research examining the suitability of the ECSI model in the grocery setting and in a market under economic crisis is scarce. This paper addresses these shortcomings by examining a customer loyalty model which incorporates the brand strength construct...
