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Keywords: In-game advertising
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Journal Articles
European Journal of Management and Business Economics (2024) 33 (4): 394–410.
Published: 01 March 2024
... Insights, 2023a), while in-game advertising is becoming more popular worldwide and is expected to reach USD$23.95 m by 2027 in Malaysia alone (Statista Market Insights, 2023b). During the pandemic, fashion brands entered the gaming industry (Hanson, 2022), resulting in 50% of gamers reacting more...
