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Keywords: Intangible assets
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Journal Articles
European Journal of Management and Business Economics 1–16.
Published: 11 December 2025
...之一。研究提供了一個全面的框架,藉此推進了對 Z世代在日益非物質化和體驗性消費環境中如何發展心理所有權的理論理解。 Psychological ownership Generation Z Consumer behaviour Experiential consumption Digital goods Identity expression Generational differences Access-based consumption Intangible assets Conceptual framework Digital consumption...
