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Keywords: Interbrand
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 21 March 2025
... equity Sustainability Interbrand Brand Finance 品牌價值評估 品牌價值 基於財務的品牌資產 可持續性 英圖博略 (Interbrand) 英國品牌金融咨詢公司 (Brand Finance) However, despite the growing body of research on the subject, the impact of sustainability on brand value remains unclear, with studies showing contradictory...
