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Keywords: Interbrand
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Journal Articles
Integrating sustainability into brand valuation models: an integrative literature review
Open Access
European Journal of Management and Business Economics (2025)
Published: 21 March 2025
... may be seen at http://creativecommons.org/licences/by/4.0/legalcode Brand valuation Brand value Financial-based brand equity Sustainability Interbrand Brand Finance 品牌價值評估 品牌價值 基於財務的品牌資產 可持續性 英圖博略 (Interbrand) 英國品牌金融咨詢公司 (Brand Finance) A growing body of academic...
