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Journal Articles
European Journal of Management and Business Economics (2025) 34 (2): 121–132.
Published: 01 February 2024
... in sports events and (2) identifies the countries generating the most social media content. Design/methodology/approach A total of 1,711,084 posts were collected for analysis, focusing on FIFA World Cup Qatar 2022, XLI Marathon Valencia Trinidad Alfonso 2022 and Davis Cup 2022, with a particular emphasis...
