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Keywords: Marketing
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Journal Articles
European Journal of Management and Business Economics (2024) 33 (4): 429–444.
Published: 02 May 2024
...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Eco-label Food Sustainability TCCM Bibliometric analysis Marketing 生態標籤 食物 可持續性 理論 -背景 - 特徵 - 方法論...
Includes: Supplementary data
Journal Articles
European Journal of Management and Business Economics (2017) 26 (3): 347–366.
Published: 02 October 2017
...Arnaldo Mario Litterio; Esteban Alberto Nantes; Juan Manuel Larrosa; Liliana Julia Gómez Purpose The purpose of this paper is to use the practical application of tools provided by social network theory for the detection of potential influencers from the point of view of marketing within online...
