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Keywords: Marketing technology (MarTech)
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Journal Articles
European Journal of Management and Business Economics (2023) 32 (5): 560–585.
Published: 11 July 2023
... of IL becomes relevant to the new consumption of marketing technology (MarTech), i.e. more awareness, inclusion, and a social sense of welcoming and belonging. Defining an inclusive marketing (IM) with DMs implies working with the conviction that the DM communication strategies must promote a social...
