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Keywords: Multisensory marketing
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 19 February 2025
... (Chemah et al., 2019). Multisensory marketing Customer experience Experiential value Post purchase behaviour Slow food Sustainability 多感官營銷 客戶體驗 體驗價值 購買後行為 慢食 可持續性 The business environment has changed dramatically in modern markets, and this transformation affects...
