.../methodology/approach A quantitative research design was applied using data collected from 882 employees working in Spanish and Ibero-American firms. The study employed partial least squares structural equation modeling (PLS-SEM) and importance–performance map analysis (IPMA) to examine the effects of six...

... cryptocurrency (IUC). Design/methodology/approach The data of 354 individual investors were collected through a structured survey. The proposed model was tested using PLS-SEM. To deepen insights, a combined importance-performance map analysis (cIPMA) and necessary conditions analysis (NCA) was performed...

... the dimensions upon which it is based, a survey was conducted targeting microenterprises that have reached the maturity stage. The analysis was carried out using PLS-SEM. The study was enriched by analysing the necessary conditions (NCA) required to achieve a specific level of legitimacy. Findings...

... advocacy Brand association Brand beliefs Tourism PLS-SEM SOR model 品牌酷感 品牌擁護 品牌聯想 品牌信念 旅遊業 偏最小二乘結構方程模型 刺激-有機體-反應理論 Brand coolness is an autonomous, subjective, and socially constructed positive trait that makes consumers differentiate, make or break a brand (Warren et al...