... the dimensions upon which it is based, a survey was conducted targeting microenterprises that have reached the maturity stage. The analysis was carried out using PLS-SEM. The study was enriched by analysing the necessary conditions (NCA) required to achieve a specific level of legitimacy. Findings...

... Brand beliefs Tourism PLS-SEM SOR model 品牌酷感 品牌擁護 品牌聯想 品牌信念 旅遊業 偏最小二乘結構方程模型 刺激-有機體-反應理論 Brand coolness is defined as an autonomous, positive, and dynamic concept (Warren et al., 2019). Since the coining of the concept of coolness, over 70 different ways exist to define...