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Keywords: Proactiveness
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European Journal of Management and Business Economics (2018) 27 (3): 285–303.
Published: 08 March 2018
... have been relatively unexplored. The following work will provide a brief description of the possible relationship between the entry mode strategy of a company and the EO of its manager, but in a specific type of environment: newly liberalized markets. Regarding the third factor, “proactiveness,” we...

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