.../methodology/approach Data were obtained from a web-based survey of 844 Spaniards aged 25 years and older, with sex and age quotas. Real product images with health claims contextualized the purchase intention questions, aiding respondents who often struggle to differentiate health from promotional claims...

... of this conclusion in the mobile commerce domain remains limited. Drawing on social exchange theory, the authors examined the mediating role of trusting beliefs and satisfaction in the relationship between CSR and purchase intention in mobile commerce. Design/methodology/approach Using nonprobability convenience...

...A. Celil Cakici; Sena Tekeli Purpose This study aims to reveal the impact of consumers’ price sensitivity on their purchase intention within the scope of supermarkets. Besides, the study aims to examine the impact of consumers’ price sensitivity on their price perception level and emotions...

... communication. Attitudes and purchase intention were highest when value- and performance-driven motives were communicated, but these effects appeared only when the message was in a dialogue form of communication. Message credibility and CSR motives credibility perception further modulated consumers response...

...Enrique Bianchi; Juan Manuel Bruno; Francisco J. Sarabia-Sanchez Purpose The purpose of this paper is to examine the influence of consumers’ perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect...