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Keywords: Restaurants
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Journal Articles
European Journal of Management and Business Economics (2023) 32 (2): 185–202.
Published: 18 October 2021
...Aya K. Shaker; Rasha H.A. Mostafa; Reham I. Elseidi Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived...
Journal Articles
European Journal of Management and Business Economics (2021) 30 (2): 211–229.
Published: 15 December 2020
... intention to use MFOAs was significantly influenced by their e-satisfaction. Research limitations/implications Restaurants managers should focus on online sales through MFOAs during the pandemic period since social distancing is a key strategy to manage COVID-19. Customers should be assured...
