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What drives consumers to use P2P payment systems? An analytical approach based on the stimulus–organism–response (S-O-R) model

Open Access
Ana Irimia-Diéguez, Francisco Liébana-Cabanillas, Antonio Blanco-Oliver, Juan Lara-Rubio
Journal: European Journal of Management and Business Economics
European Journal of Management and Business Economics (2025) 34 (2): 149–173.
https://doi.org/10.1108/EJMBE-12-2022-0374
Published: 13 July 2023
... (P2P) mobile payment system widely used in Spain. This study proposes a theoretical framework based on the Stimulus–Organism–Response (S-O-R) model and includes the analysis of the moderating effect of perceived risk and the mediating effect of perceived trust. Design/methodology/approach To achieve...
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