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Keywords: Service-dominant logic
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Journal Articles
B2B value co-creation influence on engagement: Twitter analysis at international trade show organizer
Open Access
European Journal of Management and Business Economics (2023) 32 (3): 257–275.
Published: 31 January 2023
...Skania Geldres-Weiss; Inés Küster-Boluda; Natalia Vila-López Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective...
