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Keywords: Sport apps
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Journal Articles
European Journal of Management and Business Economics (2020) 29 (3): 365–381.
Published: 14 May 2020
...Paula Bitrián; Isabel Buil; Sara Catalán Purpose Gamification is a tool with great potential to motivate individuals to increase their physical activity. That is why sport apps for mobile devices, such as Nike+ or Strava, have integrated game elements. There is, however, little evidence...
