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Keywords: Switching behaviour
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Journal Articles
European Journal of Management and Business Economics (2020) 29 (1): 54–83.
Published: 12 February 2019
... the effects of alternative attractiveness, post-purchase regret, anticipated regret and past switching behaviour. Design/methodology/approach A representative survey with 800 consumers of mobile phone services (utilitarian) and holiday destinations (hedonic) was carried out. Findings Satisfaction...
