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Keywords: Technology acceptance model (TAM)
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Journal Articles
European Journal of Management and Business Economics (2023) 32 (2): 185–202.
Published: 18 October 2021
...Aya K. Shaker; Rasha H.A. Mostafa; Reham I. Elseidi Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived...
