... advocacy Brand association Brand beliefs Tourism PLS-SEM SOR model 品牌酷感 品牌擁護 品牌聯想 品牌信念 旅遊業 偏最小二乘結構方程模型 刺激-有機體-反應理論 Brand coolness is an autonomous, subjective, and socially constructed positive trait that makes consumers differentiate, make or break a brand (Warren et al...

... between socio-cognitive capital and new product performance in tourism businesses. Design/methodology/approach Partial least squares structural equation modeling (PLS-SEM) was applied to measure the effect of independent variables and mediators on the results of new products through information...