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Keywords: UTAUT2
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Journal Articles
European Journal of Management and Business Economics (2026) 35 (2): 169–188.
Published: 30 April 2024
... that affect their willingness to use public autonomous shuttles (PASs) as well as their word-of-mouth (WOM) intentions. Design/methodology/approach Grounded on Unified Theory of Acceptance and Use of Technology (UTAUT2), the study was carried out on a sample of 318 potential users in a real-life setting...
Journal Articles
European Journal of Management and Business Economics (2021) 30 (2): 243–260.
Published: 14 May 2021
... a sample of 430 tourists with purchase intention. The survey was designed based on the extended unified theory of acceptance and use of technology (UTAUT2) model. A multivariate analysis, based on structural equation modelling, was carried out using partial least squares (PLS), based on variance. Findings...
