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Keywords: Utilitarian and hedonic services
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Journal Articles
European Journal of Management and Business Economics (2020) 29 (1): 54–83.
Published: 12 February 2019
..., which has been the most analysed variable. Furthermore, there are expected to be differences between utilitarian and hedonic services, an aspect which is also studied in this work. Isabel Sánchez García can be contacted at: Isabel.Sanchez@uv.es 26 02 2018 03 05 2018 © Isabel...
