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Keywords: Visual representation of the brand
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Journal Articles
European Journal of Management and Business Economics (2025) 34 (3): 384–403.
Published: 25 November 2024
... or combination marks – and their subsequent recall. Design/methodology/approach The study examines the main areas of visual representation of the brand (VRB) on the Instagram network and the user’s corresponding areas of interest on a mobile-device screen. Attention and recall of the VRB are assessed...
