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Keywords: Website design
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Journal Articles
European Journal of Management and Business Economics (2018) 27 (1): 66–82.
Published: 25 January 2018
... that lead consumers to develop certain habits regarding online shopping (Afsar et al., 2013). Thus: H1. Lifestyle, online shopping habits and technological literacy have a direct and positive influence on consumers’ perception of a website’s design. The website is the link...
