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Keywords: e-WOM
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Journal Articles
European Journal of Management and Business Economics 1–16.
Published: 22 June 2026
...Marina Zanfardini; Pilar Agustina Sustersic Purpose This study explores how electronic word-of-mouth (e-WOM) contributes to the co-creation of Argentine ski resort brands by identifying salient attributes and examining how they are articulated in tourists' online discourse within a competitive...
Includes: Supplementary data
Journal Articles
European Journal of Management and Business Economics (2022) 31 (2): 141–159.
Published: 21 September 2021
...-119994RB-I00 Online rating e-WOM Price Horizontal differentiation Competence Location © María D. Illescas-Manzano, Sergio Martínez-Puertas and Manuel Sánchez-Pérez 2021 María D. Illescas-Manzano, Sergio Martínez-Puertas and Manuel Sánchez-Pérez Published in European Journal...
Journal Articles
European Journal of Management and Business Economics (2021) 30 (1): 108–126.
Published: 11 November 2020
... and behavioural reactions in terms of willingness to participate in a campaign, to spread e-WOM and to purchase were investigated, as a function of CSR motives (value vs performance vs value and performance) and cause proximity (national vs international), respectively, with monologue (study 1) and dialogue...
