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Journal Articles

Airports are the backbone of the UK tourism sector and AI will be a key component of marketing initiatives

Open Access
Lázaro Florido-Benítez
Journal: European Journal of Management Studies
European Journal of Management Studies (2025) 30 (2): 139–163.
https://doi.org/10.1108/EJMS-03-2025-0033
Published: 21 August 2025
... is aligned with the recovery of pre-pandemic levels, and both passenger and tourist arrivals increased by 23% and 21.8%, respectively, in comparison with the year 2022. Consequently, this study also suggests that artificial intelligence (AI) can enhance tourism experiences in UK travel and tourism...
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Journal Articles

Perceived attributes of artificial intelligence (AI) toward consumers’ AI attitudes and purchase intention in an AI powered retail shopping space

Open Access
H.A. Dimuthu Maduranga Arachchi, G. Dinesh Samarasinghe
Journal: European Journal of Management Studies
European Journal of Management Studies (2025) 30 (3-4): 243–267.
https://doi.org/10.1108/EJMS-05-2024-0047
Published: 12 August 2025
...H.A. Dimuthu Maduranga Arachchi; G. Dinesh Samarasinghe Purpose The study aims to analyze the influence of perceived attributes of artificial intelligence (AI) on consumer purchase intention; it also examines the moderating effect of technology readiness (TR) on the link between AI related...
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