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Keywords: Authenticity
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Journal Articles
European Journal of Management Studies (2023) 28 (2): 115–134.
Published: 27 April 2023
...Lars Mäncher; Christopher Zerres; Thomas Breyer-Mayländer Purpose The aim of the research is to identify the factors that create an authentic company's corporate social responsibility (CSR) engagement and to investigate whether an authentic CSR engagement influences the purchase intention...
