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Keywords: CSR authenticity
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Journal Articles
European Journal of Management Studies (2023) 28 (2): 115–134.
Published: 27 April 2023
.... Findings The results of the study confirmed that CSR authenticity positively influences consumer purchase intention. Furthermore, the hypothesized impact of CSR authenticity on attitudes toward the company and frequency of purchase could be verified. Originality/value Although there is research...
