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Keywords: Counterfeit products
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Journal Articles
European Journal of Management Studies (2022) 27 (3): 317–339.
Published: 18 November 2022
... of price-quality inference and attitudes towards economic rewards of purchasing counterfeit products on the intentions to purchase non-deceptive counterfeit products. Design/methodology/approach The research adopted a quantitative methodology and utilised the cross-sectional survey method to collect...
