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Keywords: E-commerce
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Journal Articles
European Journal of Management Studies (2025) 30 (2): 165–196.
Published: 30 May 2025
... maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Opinion leadership Consumer trust Consumer feedback E-commerce Word-of-mouth Trust is a cornerstone of successful buyer-seller relationships, reducing transactional uncertainties and fostering long-term engagement...
Includes: Supplementary data
