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Keywords: Emotional brand experience
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Journal Articles
The relationship of internet banking users' emotional brand experiences and consumer-based brand equity
Open Access
European Journal of Management Studies (2024) 29 (1): 85–113.
Published: 17 June 2024
... and brand loyalty, which affect the creation of consumer-based brand value. In this study, it is aimed to determine the relationship of the emotional brand experiences of internet banking users in the brands they use on creating consumer-based brand equity. Design/methodology/approach The data...
