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Keywords: Empirical study
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Journal Articles
European Journal of Management Studies (2022) 27 (2): 173–203.
Published: 14 October 2022
...Zhixiang Chen Purpose This paper is to explore how cross-functional integration (CFI) of production-marketing can impact the firm's build-to-order (BTO) competitiveness, marketing performance (MP) and financial performance (FP). Design/methodology/approach Empirical study with the structural...
