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Keywords: Institutional logics
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Journal Articles
Discussing the potential of the institutional theory to leverage service-dominant logic advancements
European Journal of Management Studies (2021) 26 (1): 3–16.
Published: 12 July 2021
... at http://creativecommons.org/licences/by/4.0/legalcode Institutional theory Institutions Institutional logics Neo-institutionalism Service-dominant logic Rational choice institutionalism Service-dominant logic is a vibrant marketing perspective which provides a distinct lens to tackle...
