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Keywords: Institutions
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Journal Articles
Discussing the potential of the institutional theory to leverage service-dominant logic advancements
Open Access
European Journal of Management Studies (2021) 26 (1): 3–16.
Published: 12 July 2021
...Sara Martins Gonçalves; Rui Vinhas Silva Purpose Institutions play a central role in service-dominant logic. However, the discussion regarding how institutional theory supports service-dominant logic advancements is still insufficient. This paper aims to contribute to a discussion on the multiple...
