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Keywords: Neo-institutionalism
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Journal Articles
Discussing the potential of the institutional theory to leverage service-dominant logic advancements
Open Access
European Journal of Management Studies (2021) 26 (1): 3–16.
Published: 12 July 2021
...-dominant logic and the neo-institutionalism stands out. Originality/value The paper proposes that service-dominant researchers should look at the neo-institutional stream as a particularly fertile ground for furthering their research. In 2004, Vargo and Lusch introduced the conceptual basis...
