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Keywords: Perceived value
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Journal Articles
European Journal of Management Studies (2026) 31 (2): 67–86.
Published: 06 January 2026
... to identify the various antecedents that affect perceived value, trust and usage intention in the context of Q-commerce. Design/methodology/approach The study employed a causal research design to examine consumers' intentions to use Q-commerce platforms. A 5-point Likert scale was administered...
