... a significant role in shaping millennials’ attitudes toward organic personal care products, while the perceived quality of organic personal care products significantly influences their purchase intentions. Practical implications The results of this study provide valuable insights for personal care product...

...Lars Mäncher; Christopher Zerres; Thomas Breyer-Mayländer Purpose The aim of the research is to identify the factors that create an authentic company's corporate social responsibility (CSR) engagement and to investigate whether an authentic CSR engagement influences the purchase intention...