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Keywords: Retail
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Journal Articles
European Journal of Management Studies (2025) 30 (3-4): 243–267.
Published: 12 August 2025
... attitudes and consumer purchase intention for fast-moving consumer goods (FMCGs) in AI powered retail outlets. Design/methodology/approach Drawing from the literature, we developed a conceptual model and empirically tested the model by administering a survey questionnaire to a sample of 354 retail...
Includes: Supplementary data
Journal Articles
European Journal of Management Studies (2024) 29 (3): 361–393.
Published: 05 November 2024
... this phenomenon, this study investigates the effect of fear-of-COVID-19 (Coronavirus disease 2019) and regional identity on PCSR and brand evangelism effect in the South Asian retail context. It theorises linkages mainly from behavioural inhabitation system theory and social identity theory. Design/methodology...
