... South Africa M31 24 10 2022 22 03 2023 23 03 2023 Tshepo Tlapana can be contacted at: ttlapana@wsu.ac.za H2. There is a significant relationship between the policy of a store and improved shopping frequency. Studies advise using a customer-centred...

... on university students as a reference point for young people’s perceptions of counterfeit goods in South Africa. The study, however, presents verifiable evidence that marketers and brand managers of genuine products may utilise to develop intervention measures to sway young African consumers away from...