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Keywords: Technology readiness
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Journal Articles
European Journal of Management Studies (2025) 30 (3-4): 243–267.
Published: 12 August 2025
...H.A. Dimuthu Maduranga Arachchi; G. Dinesh Samarasinghe Purpose The study aims to analyze the influence of perceived attributes of artificial intelligence (AI) on consumer purchase intention; it also examines the moderating effect of technology readiness (TR) on the link between AI related...
Includes: Supplementary data
