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Keywords: Young adults
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Journal Articles
European Journal of Management Studies (2022) 27 (3): 317–339.
Published: 18 November 2022
... counterfeits and towards genuine brands. Originality/value This is one of the few studies in the literature that addresses young adults’ deliberate purchasing of non-deceptive counterfeits in South Africa, an important consumer market in Africa. Previous studies (Bian and Viloutsou, 2007 ; Iyer et...
