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Purpose

The aim of this paper is to focus on the formulation of a Library 2.0 program that will guide the realization of a “user‐centered” service pattern.

Design/methodology/approach

In‐depth user investigations are the first step toward a successful Library 2.0 program, which will reflect what users really hope to achieve through Library 2.0. Three user investigations were carried out with the purpose to get users' opinions and suggestions about Library 2.0 services. Then the target was formed on the basis of analysis and evaluation of users' needs. The Library 2.0 programming was analyzed in four tiers of management ideas, service patterns, technical support, and content development.

Findings

User investigations are of primary importance in programming Library 2.0, and a program formulated on such investigations will not miss its aim, and be more realistic.

Originality/value

The paper does not dwell on technical particularities of Library 2.0, but focuses on the key role of a program in realization of the concept of Library 2.0, and the methodology of programming.

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