Remember that old saying, the customer is always right? Or at least important? Forget it! Like chivalry and Shakespeare, it's dead. Would that I had never heard of A Very Well Known Library Computer System Company Inc. (now both overtaken and taken over!), let alone bought their library system on false promises. How could I ever have been so stupid as to give them my address to add to their mailing list? It obviously works on the same monolithic principles as their library system — you can purge all the records but you can never ever get rid of just the one you want. How many times have I writ‐ten to them begging, pleading to get taken off their mailing list for their smug little press releases and their chintzy little newsletters? All to no avail — like the rest of their customer support, nothing happens.
Article navigation
1 January 1993
Review Article|
January 01 1993
The customer is always … what?
Publisher: Emerald Publishing
Online ISSN: 1758-616X
Print ISSN: 0264-0473
© MCB UP Limited
1993
The Electronic Library (1993) 11 (1): 3–4.
Citation
Raitt D (1993), "The customer is always … what?". The Electronic Library, Vol. 11 No. 1 pp. 3–4, doi: https://doi.org/10.1108/eb045201
Download citation file:
124
Views
New and popular articles
Suggested Reading
Case Study: The Razor's Edge
Journal of Business Strategy (June,1993)
THE MAN BEHIND DON QUIXOTE
Library Review (June,1966)
SEXUAL BIAS AND THE LAW: THE CASE OF PRE‐INDUSTRIAL SCOTLAND
International Journal of Sociology and Social Policy (September,1994)
Stupid is as stupid does? The influence of anthropomorphic stupidity on consumers’ product purchase intention
Journal of Product & Brand Management (April,2025)
British Food Journal Volume 81 Issue 2 1979
British Food Journal (February,1979)
Related Chapters
You Can’t Do Business with the Death
A New Social Street Economy: An Effect of The COVID-19 Pandemic
medieval Islamic economic thoughtGhazanfar's
Research in the History of Economic Thought and Methodology
“CHICKEN WINGS”
Studies in Symbolic Interaction
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
