The information seeking attitudes of non‐metropolitan journalists — a qualitative study of two communities and their primary and secondary sources

A review of research on the use of documentary and human resources by journalists is framed in an Anglo‐Saxon professional culture of standardised assignments. The comparative fieldwork focused on journalists and communication officers in a medium‐developed small community in the Caribbean and a parochial community in Western Europe. The innovative professional activities of different personalities are important. Information technology leads to some ethical and social problems in mass communication.