Investing in content: the real estate fiasco of the 90s? Available to Purchase

In recent months there has been a Succession of deals and investments in the publishing and broadcasting industry. Large amounts of money have changed hands in a dash for content. With the realisation that online services are about to make a significant impact on the way information isdistributed, the race to capture content and content providers has started. Somehow service providers must fill up the greatly expanded airtime that online multimedia offers. The announcement that Microsoft will, in spring of 95, enter the online market is likely to transform the race into a stampede — with it there is the potential for the media industry to replace the property sector as the ideal way of throwing money into a black hole.