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The World Wide Web has become an important resource of timely information for the information professional. Unlike previous (traditional) formats of information, especially paper‐based publications, the Web has also brought the concept of electronic publishing within reach of any person who has browser access to this Internet navigator. It therefore implies that the information professional can also take part in the publishing process by creating and maintaining a homepage on the Web. Although a few articles have been published on homepage maintenance by information services, not much has been made available about the requirements for homepage design, or guidelines for the planning and structuring of a complete homepage environment. This article provides a few basic guidelines on homepage design, arguing that the physical appearance of a homepage is similar to that of a good graphical user interface (GUI). In designing a complete homepage file, the premise is that basic hypertext design principles could also be applied in the World Wide Web environment.

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